![]() He was involved in marketing research, market development, packaging, pricing, advertising, publicity, and dealer and sale force communications.Īfter leaving P&B, Bill went on to Stanford University for a PhD and then became a professor of marketing. His responsibilities encompassed all of the Vivitar lenses and lens accessories, then about 60% of Vivitar’s sales. Bill was Brand Manager in the marketing department. in West LA and left P&B shortly before its move to new offices in Santa Monica, CA. He started work at the P&B building on Pico Blvd. ![]() To start out, I’d like to introduce one of the Ponder & Best employees I’ve been communicating with.īill Swinyard at P&B building on Pico Blvd in West LAīill Swinyard joined Ponder & Best in early 1969 and was with the company through late 1971. Initially, I was just hoping to improve the Vivitar pages on but I’ve learned so much that I’d like to start sharing it with others through a series of posts on our blog. But the best source of authoritative information on the history of Ponder & Best has been talking with the people who worked there. I’ve been searching out old documents and records. You can read the full story of how I got started in my personal blog see the post: Help Preserve Vivitar History! The short version is that I found an obscure Vivitar lens and, during the process of researching it, realized how little is known about the history of Vivitar. One of my interests (or maybe obsessions) is learning about the history of Ponder & Best, more commonly known as Vivitar. ![]() Readers of this blog will know me as the system administrator for the web servers but I’m also a camera geek. The origin of Series 1 Lenses and the Macro Zoom ![]()
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